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Made by Aimee Q Devlin, a systems and infrastructure architect and AEO (answer engine optimisation) consultant.
aimeeqdevlin.com · Free AI Crawler Checker · Infrastructure Audit · Infrastructure Project
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Rankings don't live in the website design; they sit in URLs, links and signals. This map carries them across a rebuild: the redirect map, the eight launch day checks, and the checks at 1, 4 and 12 weeks. Give each check an owner before the site goes live.
From Website Redesign SEO: How to Rebuild Your Site Without Losing Rankings (or AI Citations) by Aimee Q Devlin.
URL map. Every old URL with impressions, clicks, internal links or backlinks needs a decision, written down before launch. Fill one row per URL from your Search Console export and Links report.
Launch day. Eight checks, starting with the mistake that can drop your entire site from search results.
After launch. Check at 1, 4 and 12 weeks against the baseline, in the same order each time: access, indexing, redirects, then performance.
If something dropped. Check in this order: a production noindex, robots.txt, canonicals pointing at staging, old URLs returning 404 instead of redirecting, and content cut from pages that ranked. Google's guide to debugging drops in Search traffic is the next step.